Travel, food, lifestyle, fashion…whichever train you’re on, you’ve put in the time and effort to make your account represent who you are and what you’re about. You are sharing your story with the world and the world is interested!
However, one common thread amongst instagram users, whether you have 200 followers or 2M, if you’re a micro influencer or a top influencer, is that folks will always want to know your recommendations.
See also: Why Take a Guided Tour While Traveling?
Passionate Vegan food blogger? Your followers want to know the best place for the tastiest plant-based options.
Just come back from your vacation in Japan? Well your friends want to know where to find that lip-smacking bowl of ramen for their upcoming trip.
The countless DMs you receive asking for advice on where to go, what to do, where to eat is endless…which is a good thing! Your content is working for you, people are engaging with your account and they want to know more (side note, this is a really good sign that you have real IG followers).
The question is, how are you sharing these travel tips?
The old fashioned way
That Mac n Cheese on your trip to Georgia looks amazing. Take a pic, post it, tag the restaurant and then make a few more notes in the comment section.
But the drawback for you is that if you have more than just a brief tip, you’re comment turns into a massive text block. On top of that, how many pictures are you willing to put into your feed from this trip?
Then there’s us…the “asker”. Yes we can see the tagged restaurant, but that leads us to only more posts about that restaurant, not it’s address, opening hours or what time Happy Hour starts.
Also…we can’t copy your text from comment section to paste it in our search bar. And when you’re recommending places like Fjaðrárgljúfur…ARG!
Most influencers have been using Instagram’s Highlights to leave recommendations all in one location. It works to a certain degree since you get to group all your recs in on place.
However the real drawback with Highlights is for us “askers”. We are essentially fumbling between taping backwards and forwards trying to find the right point within the story, time our screenshots just right, then having to search for things in our browser while also finding the same place in google maps. DOUBLE ARG!
They have a question and you answer in direct message. Amazing, but a real time-suck….especially if you are answering the same questions repeatedly.
The best way to share your tips
Travelade has designed a website that allows you to create your own guide which you can fill with all your unique recommendations. It’s called the Wanderguide.
Personalize it in every way from a custom URL of your choice, to the cover photo, to creating and organizing sections that fit your needs, to filling it with places (if it’s in Google, it can be your guide) and you can even add personal notes on each recommendation.
And for us “askers” we simply have to click your url and all your recommendations are in one handy-dandy website for us to scroll through and see what strikes our fancy. If we tap one of your recommendations, we will see its google reviews, opening hours and a map with the location.See also: The Most Useful List of Travel Tips on the Internet
And the cherry on top are your personal notes.
Tell us why you love it, or what’s not to miss on the menu, or the best time of day to visit. Having the personal note gives your followers the sense that this recommendation is straight from the heart.
Here’s an example of how a few influencers and Instagrammers are using the Wanderguide as the best way to share recommendations today.
Lifestyle influencer @oskar.gud is an Icelander living in Sweden. He’s always getting dms about his recommendations for Iceland…and why wouldn’t he? His pics look amazing.
So instead of always listing the same places out in each DM or comment, he created a Wanderguide with his recommendations and sends his link out instead.
Food and travel blog @nomadskitchenstories shared her favorite experiences from her recent trip to Copenhagen. She took it one step further and embedded the guide on her website so that her recommendations lived among her other blog posts.
Then there’s me…a Canadian who moved to Iceland going on 2 years. And because of this, I am constantly being introduced to so-and-so’s friend, aunt, coworker, mailman or hair dresser, and they are all coming to Iceland, and they all want my great tips for Iceland (which I have plenty of!)
So I created a Wanderguide, filled with my suggestions, personal notes and experiences I think they would love.
Now I simply send this link and am able to provide my truly personal tips (doing right by all my friends and relatives) without it taking up all my time.
Being a social media influencer is a business, and the universal goal is to get followers that will allow you to leverage your brand in the influencer marketing and digital marketing sphere. However, keeping followers engaged by helping them in meaningful ways will keep them loyal to your brand.
Get started on your Wanderguide today!