Travelers today are increasingly thinking about the overall experience when choosing an accommodation and not just looking for a bed to stay. This is what the best hotels and guesthouses around the world have already realized and that’s why they are thinking about the overall customer experiences from the moment the traveler starts looking for a place to stay and throughout their stay.
Travelers visit a destination because of the experiences and the things they want to do and see and a seemingly small suggestion from a hotel staff about a local whole-in-a-wall restaurant or a private guided tour with a knowledgeable local can truly create a lifelong memory and have a huge impact on the overall guest experience.
However, in the digital age where smartphones are everywhere and travelers are planning and booking things long before they arrive at the hotel, it is becoming ever more important for hotels and guesthouses to share their local tips digitally in advance – complementary to the in-person communication when guests arrive.
With large booking sites and OTAs such as Booking.com, Hotels.com and AirBnb controlling the distribution channels, hotels and guesthouses that will stay unique and offer a more personal overall guest experience will stay on top in the long run. One of the easiest and best ways to stay current and help your visitors make the most of their stay is to create a digital guidebook such as the Wanderguide.
Here are seven reasons why creating a digital guidebook for your hotel, guesthouse or accommodation will set you up for success:
1. Your guests love local tips
In today’s online world, travelers are faced with an information overload and it is very cumbersome to discover things to do and see online while knowing what to trust. Therefore, travelers LOVE recommendations from locals they trust and they do trust recommendations directly from locals such as hotel staff and guesthouse owners. Therefore, sharing your travel tips through a customized and persona digital guidebook like the Wanderguide is proven to improve the overall visitor experience and customer satisfaction.
2. Better reviews and rating for your hotel
When visitors are happier with their overall stay and experience in your hotel or guesthouse, they tend to give more favorable reviews and higher ratings on review sites such as TripAdvisor, Booking and AirBnB. At Travelade, we have encountered numerous written reviews where guests talk particularly about how they loved receiving personal recommendations from a Wanderguide they received from their property. Better experience for the visitor and higher reviews for your hotel – it’s a win-win.
3. Save time communicating with guests
How often do you find yourself answering the same basic questions from visitors over and over again? Sometimes you have time to tell them about all the hidden gems and share specific details but sometimes there is a line of customers waiting and you have limited time. Creating a Wanderguide is the perfect way to share all of those recommendations directly with your guests to save you time and allow them to review all your tips in their own time and place, on their mobile device or on their laptop in their room! Having all your travel recommendations in one place can save you a lot of time.
4. Additional revenue stream by recommending local tours
Not all digital guidebooks provide the opportunity for additional revenues but the Wanderguide does! By adding local experiences, tours, activities and excursions to your Wanderguide you can share the best with your guests while also earning commission from the local tour operators for reselling their tours. Hotels and guesthouses can earn up to 15% commission from the tours and activities recommended in their Wanderguide while the customer still pays the same low price as buying directly online.
5. Hassle-free partnership with local guides and tour operators
Travelade already has partnerships with hundreds of local tour operators in over 30 countries and the number is growing fast. Additionally, travelers can book local tours and activities directly online on your Wanderguide without being redirected to other websites. The booking process is mobile friendly, simple and the user experience is delightful. All of this eliminates the need for your hotel or guesthouse to create partnerships directly, negotiate a sales commission or having to work with complicated booking systems. You can sign up, choose your local tours and start reselling tours and activities within a few minutes, completely hassle-free.
6. More personal customer service
We sometimes here from hesitant hotel or guesthouse owners that they prefer to only share recommendations verbally or on paper-booklets in their property because it feels more personal. This is partly true and we definitely don’t think digital guidebooks will replace the direct face to face communication, which is of crucial importance for the guest experience. However, in the digital age we are living in we need to adopt our channels of communication and embrace and support every possible way of sharing recommendations with our guests – both verbally in person and digitally. Therefore, adding a digital guidebook such as the Wanderguide to your arsenal of tools will only add an even more personal customer service for your guests.
7. Improve your brand and stand out among competitors
Last but certainly not least. The best hotels and guesthouses realize that “just beds” are becoming a commodity where competition is driving down prices and the way to stand out is through their brand, customer service and overall guest experience. Therefore, creating a guidebook such as the Wanderguide and give potential guest insights into their overall experience during their trip is critical to your brand and to stand out among competitors.